To find backlinks in Google Analytics, follow these steps:
Log in to Google Analytics: Go to the Google Analytics website and log in to your account using your credentials
Navigate to your website's profile: Once logged in, select the website profile for which you want to analyze backlinks.
Access the Acquisition Reports: In the left-hand menu, navigate to the "Acquisition" section. Here, you'll find various reports related to how users are acquiring your website's content.
Click on "Referrals": Under the "Acquisition" section, you'll find "Referrals" which shows the websites that have referred visitors to your site. Click on it.
Analyze Referral Traffic: The "Referrals" report will display a list of websites that have linked to your site. These are essentially your backlinks. You can see metrics such as the number of sessions, users, bounce rate, and more for each referring website.
Further Analysis: You can further analyze the traffic from these referral sources by clicking on individual websites to see which pages on your site they're linking to, how engaged the visitors are from those sources, and other relevant metrics.
Set Date Range: Adjust the date range at the top right corner to view backlink data for specific time periods.
By following these steps, you can find backlink information in Google Analytics, which can be useful for understanding where your website's traffic is coming from and assessing the effectiveness of your backlink building efforts.
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